7-11 Paddington Bear travel diary retail marketing promotion
Paddington Bear retail marketing campaign
Paddington Bear has a brand story related to travels, and this retail marketing program leverage the theme and developed a collection of costumes each represent a fashionable look.
Apart from in-store POSM design delivered by TCC, the client had worked with advertising agency to promote the program in popular MTR stations, and invite cross-over costume design with local artist etc, also helped to boost the program awareness and marketing result.
Design by TCC creative team and client’s agency
Latest posts by Justin Tsui (see all)
- SplashPlay sea animal water toy - September 9, 2016
- Why senior leadership is key for business innovation? - October 27, 2015
- Samsung Wearable Phone with Flexible Screen - October 7, 2015