7-11 Paddington Bear travel diary retail marketing promotion

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Paddington Bear retail marketing campaign

Paddington Bear has a brand story related to travels, and this retail marketing program leverage the theme and developed a collection of costumes each represent a fashionable look.

Apart from in-store POSM design delivered by TCC, the client had worked with advertising agency to promote the program in popular MTR stations, and invite cross-over costume design with local artist etc, also helped to boost the program awareness and marketing result.

Design by TCC creative team and client’s agency

Justin Tsui
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Justin Tsui

20+ year award-winning designer, marketer and Innovation strategist from startups to multinational companies like P&G, Mary Kay, 7-Eleven, VTech, AT&T, Tide etc. Span across FMCG, Consumer Goods, Electronics, Retail, Digital Marketing & Innovation consultation industries. Designed products and brands that touch over 2 billion consumers across Greater China, Asia Pacific, United States and Europe with 1 billion+ units sold.
Justin Tsui
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