Ariel Brand Revamp & packaging design

br_3ariel-1-ebu-2010-to-2011 br_3ariel-2-2010-to-2011

Brand Revamp & Packaging Design Strategy

Ariel is another billion-dollar brand from P&G positioned as premium and technology driven brand. With the revamp of Tide brand, this project seek to refine and strengthen the brand position and differentiation within the brand portfolio.

Working closely with multiple teams internally and externally,  this total brand revamp project also include liquid form New Launch, and Brand architecture & strategy refinement.

The EBU is renewed as a part of global identity consistent program, together with a new brand revamp and packaging design campaign, Ariel is ready to take up the spot light and shine on stage.

Design by Landor and Bamboo

Justin Tsui
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Justin Tsui

20+ year award-winning designer, marketer and Innovation strategist from startups to multinational companies like P&G, Mary Kay, 7-Eleven, VTech, AT&T, Tide etc. Span across FMCG, Consumer Goods, Electronics, Retail, Digital Marketing & Innovation consultation industries. Designed products and brands that touch over 2 billion consumers across Greater China, Asia Pacific, United States and Europe with 1 billion+ units sold.
Justin Tsui
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