Ariel Brand Revamp & packaging design

br_3ariel-1-ebu-2010-to-2011 br_3ariel-2-2010-to-2011

Brand Revamp & Packaging Design Strategy

Ariel is another billion-dollar brand from P&G positioned as premium and technology driven brand. With the revamp of Tide brand, this project seek to refine and strengthen the brand position and differentiation within the brand portfolio.

Working closely with multiple teams internally and externally,  this total brand revamp project also include liquid form New Launch, and Brand architecture & strategy refinement.

The EBU is renewed as a part of global identity consistent program, together with a new brand revamp and packaging design campaign, Ariel is ready to take up the spot light and shine on stage.

Design by Landor and Bamboo

Justin Tsui
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Justin Tsui

Top notch performer in both Academic and Commercial world with a profound passion in delivering holistic business innovation and improving humanity and quality of life.Multi-discipline Creative Strategist & Digital Marketer/Entrepreneur. 15+ year experiences across FMCG, consumer electronic, retail and digital industries with proven business success. Worked with renown companies and brands like Procter & Gamble, 7-Eleven, VTech, AT&T, Disney & Sanrio etc. Designed products and brands that touches over 2 billion consumers across Greater China, Asia Pacific, United States and Europe with 1 billion+ units sold.
Justin Tsui
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