Ariel Dream Workshop – Brand Restage

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As a part of the Ariel total brand restage, project team revisit and refined the brand story and tonality to seek new growth opportunities.

Based on the theme of “Beautiful Science”, we explore the dreams of  potential Ariel consumers in forms of mood boards for group discussion and design inspirations.

Justin Tsui
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Justin Tsui

Top notch performer in both Academic and Commercial world with a profound passion in delivering holistic business innovation and improving humanity and quality of life.Multi-discipline Creative Strategist & Digital Marketer/Entrepreneur. 15+ year experiences across FMCG, consumer electronic, retail and digital industries with proven business success. Worked with renown companies and brands like Procter & Gamble, 7-Eleven, VTech, AT&T, Disney & Sanrio etc. Designed products and brands that touches over 2 billion consumers across Greater China, Asia Pacific, United States and Europe with 1 billion+ units sold.
Justin Tsui
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