Ariel Dream Workshop – Brand Restage

br_3ariel-3-spicemum-g br_3ariel-3-spicemum-f br_3ariel-3-spicemum-e br_3ariel-3-spicemum-d br_3ariel-3-spicemum-c brand restage customer boards

 

As a part of the Ariel total brand restage, project team revisit and refined the brand story and tonality to seek new growth opportunities.

Based on the theme of “Beautiful Science”, we explore the dreams of  potential Ariel consumers in forms of mood boards for group discussion and design inspirations.

Justin Tsui
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Justin Tsui

20+ year award-winning designer, marketer and Innovation strategist from startups to multinational companies like P&G, Mary Kay, 7-Eleven, VTech, AT&T, Tide etc. Span across FMCG, Consumer Goods, Electronics, Retail, Digital Marketing & Innovation consultation industries. Designed products and brands that touch over 2 billion consumers across Greater China, Asia Pacific, United States and Europe with 1 billion+ units sold.
Justin Tsui
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