Digital Marketing Framework – Intelligent Emarketing System (IES)

Favor Poster SmartHK R06 -CS4Pathed_Poster1 Favor Poster SmartHK R06 -CS4Pathed_Poster2 Favor Poster SmartHK R06 -CS4Pathed_Poster3

 

Digital Marketing Framework – Integrated Emarketing System (IES )

As a business consultant and director for the Favor digital marketing business, I’ve developed a throughout digital marketing framework for the marketing consultants to better guide digital campaign design with clear strategy and best practice.

I call the framework Integrated Marketing System (IES), which includes 6 scope of services and 1 measurement. This frame covers the core essence of digital marketing processes consist of MarketInsight, DigitalOptimax, TargetAware, BrandTrust, CRMDelight, SalesFlow, and most importantly with AnaltyicMeasure to track and measure the marketing campaign and ROI.

I also defined a operation flow to guide the marketing campaign strategy, design and operation. And these framework clearly defines the professional approach that help client strategise, design and operate their digital marketing campaign with measurable results.

These poster are designed for a trade exhibition in China, where I also give a talk to the audience regarding these digital marketing frameworks.

Justin Tsui
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Justin Tsui

Top notch performer in both Academic and Commercial world with a profound passion in delivering holistic business innovation and improving humanity and quality of life.Multi-discipline Creative Strategist & Digital Marketer/Entrepreneur. 15+ year experiences across FMCG, consumer electronic, retail and digital industries with proven business success. Worked with renown companies and brands like Procter & Gamble, 7-Eleven, VTech, AT&T, Disney & Sanrio etc. Designed products and brands that touches over 2 billion consumers across Greater China, Asia Pacific, United States and Europe with 1 billion+ units sold.
Justin Tsui
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