Hard looking soft sofa

image

both ‘airberg’ sofa and chair consist of a structural case which give the overall impression of being inflated with air, but in reality is filled with a flexible padding material. it is the outcome of jean-marie massaud’s desire to break the conventions of what typical seating objects look – to develop comfortable piece of furniture whose form suggests that of an ‘air-filled’ iceberg. still in the prototyping phase and not yet ready for production, the french designer collaborated with swedish manufacturer offecct on the project. the first result to come out of the brand’s ‘offecct lab’ – an initiative designed to concentrate on the brand’s efforts in the development of new solutions and products – the deconstruction of ‘airberg’ is defined by its asymmetry and craftsmanship.

Justin Tsui
Follow Me

Justin Tsui

Top notch performer in both Academic and Commercial world with a profound passion in delivering holistic business innovation and improving humanity and quality of life.Multi-discipline Creative Strategist & Digital Marketer/Entrepreneur. 15+ year experiences across FMCG, consumer electronic, retail and digital industries with proven business success. Worked with renown companies and brands like Procter & Gamble, 7-Eleven, VTech, AT&T, Disney & Sanrio etc. Designed products and brands that touches over 2 billion consumers across Greater China, Asia Pacific, United States and Europe with 1 billion+ units sold.
Justin Tsui
Follow Me

Latest posts by Justin Tsui (see all)

Facebooktwittergoogle_plusredditpinterestlinkedinmail