Holistic Innovation Design – Canvaz houseware collection

Canvaz Crystal Totem 2014-03 holistic innovation houseware project by Justin TsuiCanvaz Crystal Totem 2014-04

Holistic Innovation Design – Canvaz Crystal Totem houseware collection

In this holistic innovation design project, I try to practice the idea of parallel value creation processes.

This holistic innovation project includes the creation of the Brand positioning, identity design, product design, marketing material and exhibition design, as well the website and all brand communication copywriting.

Using the holistic innovation approach, I was able to condense the whole development process into 4 months with very very limited resources.

In a traditional business setting, these processes will take at least 9 – 18 months with a team of 4-5 different designers and marketers if to happen, and holistic innovation approach would save 80% of the normal development investment in time and staffs.

This project only demonstrate the beginning of holistic innovation approach that I proposed, and there will be continuous adjustment across the product development, brand and marketing process while Canvaz business continue to develop.

 

 

Justin Tsui
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Justin Tsui

Top notch performer in both Academic and Commercial world with a profound passion in delivering holistic business innovation and improving humanity and quality of life.Multi-discipline Creative Strategist & Digital Marketer/Entrepreneur. 15+ year experiences across FMCG, consumer electronic, retail and digital industries with proven business success. Worked with renown companies and brands like Procter & Gamble, 7-Eleven, VTech, AT&T, Disney & Sanrio etc. Designed products and brands that touches over 2 billion consumers across Greater China, Asia Pacific, United States and Europe with 1 billion+ units sold.
Justin Tsui
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