Lego Augmented Reality Race

 

AR is getting big, and it has a magical factor to drive viral shares of experience in video format, with the help of video social platform like YouTube etc…

Lego brings the AR experience to kids at Lego World 2013 in Copenhagen. Teamed up with Intel and Make&See, the game invite kids to race with virtual Lego Man in a head to head sprint. The performance was augmented on big screens around the racing track, and a copy will be send to player’s email allowing the kids to watch and re-watch, and perhaps viral share among friends and parents.

 

 

Justin Tsui
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Justin Tsui

Top notch performer in both Academic and Commercial world with a profound passion in delivering holistic business innovation and improving humanity and quality of life.Multi-discipline Creative Strategist & Digital Marketer/Entrepreneur. 15+ year experiences across FMCG, consumer electronic, retail and digital industries with proven business success. Worked with renown companies and brands like Procter & Gamble, 7-Eleven, VTech, AT&T, Disney & Sanrio etc. Designed products and brands that touches over 2 billion consumers across Greater China, Asia Pacific, United States and Europe with 1 billion+ units sold.
Justin Tsui
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