Reinventing the Wheel

This is a innovative twist to the traditional wheel, a real “re-inventing the wheel” exercise. Although it is far from practical, it does reflect great creativity as a form of inspiring art.

As part of a collaborative fundraising event between elton john AIDS foundation and W hotels, six top creatives were invited to
transform the distinctive blue ‘boris bike’ used by londoners into a a functional work of art, to by used by visitors to london’s W hotel
at leicester square. the project goes by the name WOW bikes and israeli-born UK-based designer ron arad was amongst the select group  –
which includes artist benedict radcliff, fashion designers patrick cox and alice temperley, singer paloma faith and illustrator natasha law –
who each created a completely original, bespoke bike. arad’s design ‘two nuns’ involves sprung steel arranged in tesselated forms for its wheels and is fully functional.

nunbike01 bike04

Justin Tsui
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Justin Tsui

Top notch performer in both Academic and Commercial world with a profound passion in delivering holistic business innovation and improving humanity and quality of life.Multi-discipline Creative Strategist & Digital Marketer/Entrepreneur. 15+ year experiences across FMCG, consumer electronic, retail and digital industries with proven business success. Worked with renown companies and brands like Procter & Gamble, 7-Eleven, VTech, AT&T, Disney & Sanrio etc. Designed products and brands that touches over 2 billion consumers across Greater China, Asia Pacific, United States and Europe with 1 billion+ units sold.
Justin Tsui
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