Reinventing the Wheel
This is a innovative twist to the traditional wheel, a real “re-inventing the wheel” exercise. Although it is far from practical, it does reflect great creativity as a form of inspiring art.
As part of a collaborative fundraising event between elton john AIDS foundation and W hotels, six top creatives were invited to
transform the distinctive blue ‘boris bike’ used by londoners into a a functional work of art, to by used by visitors to london’s W hotel
at leicester square. the project goes by the name WOW bikes and israeli-born UK-based designer ron arad was amongst the select group –
which includes artist benedict radcliff, fashion designers patrick cox and alice temperley, singer paloma faith and illustrator natasha law –
who each created a completely original, bespoke bike. arad’s design ‘two nuns’ involves sprung steel arranged in tesselated forms for its wheels and is fully functional.
Latest posts by Justin Tsui (see all)
- SplashPlay water toy design - September 9, 2016
- Why less experience is better for business innovation? - October 27, 2015
- Samsung Wearable Phone with Flexible Screen - October 7, 2015