Tide Brand Guide Book – from brand identity to holistic communication

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Brand Guide Book Рfrom brand identity to holistic communication

While there are straight global guideline on the brand identity and equity, the local brand and marketing operations are relatively loose and unorganized.

To help maintain the consistence of creative execution during design and marketing activities, Tide China decided to develop a comprehensive brand guide book to cover all aspects of design and brand communication ranging from packaging, promotion material, in-store display, and advertising tonalities.

It was praised by the global top management as one of the most comprehensive and integrated brand guidebook in P&G.

 

Justin Tsui
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Justin Tsui

Top notch performer in both Academic and Commercial world with a profound passion in delivering holistic business innovation and improving humanity and quality of life.Multi-discipline Creative Strategist & Digital Marketer/Entrepreneur. 15+ year experiences across FMCG, consumer electronic, retail and digital industries with proven business success. Worked with renown companies and brands like Procter & Gamble, 7-Eleven, VTech, AT&T, Disney & Sanrio etc. Designed products and brands that touches over 2 billion consumers across Greater China, Asia Pacific, United States and Europe with 1 billion+ units sold.
Justin Tsui
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