Tide Brand Guide Book – from brand identity to holistic communication

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Brand Guide Book – from brand identity to holistic communication

While there are straight global guideline on the brand identity and equity, the local brand and marketing operations are relatively loose and unorganized.

To help maintain the consistence of creative execution during design and marketing activities, Tide China decided to develop a comprehensive brand guide book to cover all aspects of design and brand communication ranging from packaging, promotion material, in-store display, and advertising tonalities.

It was praised by the global top management as one of the most comprehensive and integrated brand guidebook in P&G.

 

Justin Tsui
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Justin Tsui

20+ year award-winning designer, marketer and Innovation strategist from startups to multinational companies like P&G, Mary Kay, 7-Eleven, VTech, AT&T, Tide etc. Span across FMCG, Consumer Goods, Electronics, Retail, Digital Marketing & Innovation consultation industries. Designed products and brands that touch over 2 billion consumers across Greater China, Asia Pacific, United States and Europe with 1 billion+ units sold.
Justin Tsui
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