Tide Brand Re-stage Project – Disruptive New Product Launch

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Lavender – Disruptive New Product Launch

Tide is billion dollar brand with leadership business across the world. In China, however it faces big challenges in sustaining growth among strong local and international competitions.

While balancing the global brand equity, the project team successfully launched disruptive new product –  lavender extensions across 3 product forms.

Together with a series of  total brand restage and marketing strategy, Tide started to turn the business around with new growth.

Justin Tsui
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Justin Tsui

20+ year award-winning designer, marketer and Innovation strategist from startups to multinational companies like P&G, Mary Kay, 7-Eleven, VTech, AT&T, Tide etc. Span across FMCG, Consumer Goods, Electronics, Retail, Digital Marketing & Innovation consultation industries. Designed products and brands that touch over 2 billion consumers across Greater China, Asia Pacific, United States and Europe with 1 billion+ units sold.
Justin Tsui
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