Tide Brand Re-stage Project – Disruptive New Product Launch

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Lavender – Disruptive New Product Launch

Tide is billion dollar brand with leadership business across the world. In China, however it faces big challenges in sustaining growth among strong local and international competitions.

While balancing the global brand equity, the project team successfully launched disruptive new product –  lavender extensions across 3 product forms.

Together with a series of  total brand restage and marketing strategy, Tide started to turn the business around with new growth.

Justin Tsui
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Justin Tsui

Top notch performer in both Academic and Commercial world with a profound passion in delivering holistic business innovation and improving humanity and quality of life.Multi-discipline Creative Strategist & Digital Marketer/Entrepreneur. 15+ year experiences across FMCG, consumer electronic, retail and digital industries with proven business success. Worked with renown companies and brands like Procter & Gamble, 7-Eleven, VTech, AT&T, Disney & Sanrio etc. Designed products and brands that touches over 2 billion consumers across Greater China, Asia Pacific, United States and Europe with 1 billion+ units sold.
Justin Tsui
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