VTech Phoniture – Award Winning Cordless Phone



award winning cordless phone & brand transformation design

Phoniture is an award winning and innovative break through project for VTech.

The idea is to best leverage the company’s technological advantage to launch a game changing product line that help to grow share at white space with higher profitability. The new premium line also played an important role to vamp up Vtech’s brand image and values.

Phoniture features the latest 5.8GHz technology with a simplistic and sleek brushed Aluminum finishes.

With this chic & modern look, Phoniture has featured in Hollywood movies including “Sex & the City” and “Iron Man” since its first launch.

Phoniture range has successfully elevated the Vtech brand to a premium and trendy platform.

Since its launch in 2005, there are few generations of product upgrade based on the original premium and sleek proposition.

Phoniture series is proven a successful product innovation that helps build new business as well as improved the brand awareness, equity and values.

Justin Tsui
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Justin Tsui

20+ year award-winning designer, marketer and Innovation strategist from startups to multinational companies like P&G, Mary Kay, 7-Eleven, VTech, AT&T, Tide etc. Span across FMCG, Consumer Goods, Electronics, Retail, Digital Marketing & Innovation consultation industries. Designed products and brands that touch over 2 billion consumers across Greater China, Asia Pacific, United States and Europe with 1 billion+ units sold.
Justin Tsui
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