VTech Project REVI – Product Identity strategy

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design strategy and product identity building

This project seeks to reinvestigate the Vtech product line strategy and to develop ownable product language that help reinforce long term brand image.

The processes including competitor analysis, existing product portfolio analysis, competition product language research, and then to formulate design elements that are unique to Vtech brand.

The Challenge is to balance the consistence in design language yet remain enough flexibility for product line differentiation and expansion.

Justin Tsui
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Justin Tsui

Top notch performer in both Academic and Commercial world with a profound passion in delivering holistic business innovation and improving humanity and quality of life.Multi-discipline Creative Strategist & Digital Marketer/Entrepreneur. 15+ year experiences across FMCG, consumer electronic, retail and digital industries with proven business success. Worked with renown companies and brands like Procter & Gamble, 7-Eleven, VTech, AT&T, Disney & Sanrio etc. Designed products and brands that touches over 2 billion consumers across Greater China, Asia Pacific, United States and Europe with 1 billion+ units sold.
Justin Tsui
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