What is a brand – a Visual Introduction

What is a brand - Funny China Brands

We all know what is a brand, or do we?

Although the concept of branding and a brand is getting more and more attention in today’s business, however, there are still many misunderstandings or under value the true nature of a brand.

With 15+ years experience working with some of the best known brands and brand building experts across industry and business disciplines, I’ve developed a holistic view on the subject of branding, and its relationship to the wider business strategy and product development.

Branding, Product Development & Marketing Sharing to Come

I’m developing a series of writing and presentations to share about branding, product development and marketing. I will share the concepts, best practices as well as insights and case studies across the brand, product and marketing subjects. So keep an eye in this space and subscribe to my newsletter here.

What is a Brand?

The first topic I would like to share is “What is a Brand?”. In this simple presentation, I will point out brand is not simply a logo mark, but a collection of elements to help identify, amplify and embody a set of deeper brand values, propositions and experience. Check out the presentation at Slideshare.

good brand is good business

Good brand is good business, and it creates and represent long term values & assets for your business, and most important attract and retain your loyal customer’s preference.

And the added brand values enable a business to charge premium, and sustain business growth and expansions.

A successful brand will not exist on its own, and it takes time and carefully planned strategy to build and manage, which I will further elaborate in the next sharing.

For the next update on What is a Brand you can signup for newsletter here.

Justin Tsui
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Justin Tsui

Top notch performer in both Academic and Commercial world with a profound passion in delivering holistic business innovation and improving humanity and quality of life.Multi-discipline Creative Strategist & Digital Marketer/Entrepreneur. 15+ year experiences across FMCG, consumer electronic, retail and digital industries with proven business success. Worked with renown companies and brands like Procter & Gamble, 7-Eleven, VTech, AT&T, Disney & Sanrio etc. Designed products and brands that touches over 2 billion consumers across Greater China, Asia Pacific, United States and Europe with 1 billion+ units sold.
Justin Tsui
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