Portfolio

Product & Brand Innovation Better, Faster and Cost Effectively!

A selection of work by interdisciplinary business designer and innovation consultant Justin Tsui.

Justin Tsui specialised in connecting seemingly unrelated dots to uncover insights in business challenges and customer needs, then translate them into wonderful ideas with exceptional storytelling, business strategy, and product & brand creative skills.

With a focus on consumer-driven innovation in consumer products (Electronics, Retail, CPG & FMCG), Justin Tsui is a global top performer in both academic and commercial world with a profound passion in driving interdisciplinary innovation to deliver business results and improve the quality of everyday life.

Justin’s motto is to Make life Beautiful, Enjoyable and Meaningful !

Recent Posts

Flexitation office furniture system design

Flexitation office furniture system design

ByJustin TsuiApr 17, 20131 min read

Flexitation – Modular Office Furniture System Design Flexitation is a diverse and flexible office furniture system design with a modular structure to facilitate various […]

Metaobject – Wish Gardon

Metaobject – Wish Gardon

ByJustin TsuiApr 17, 20131 min read

We all have dreams and wishes, and it comes and goes in our life. Wish Garden is a metaobject designed […]

Chicco Smiley Camera for Kids

Chicco Smiley Camera for Kids

ByJustin TsuiApr 17, 20131 min read

capture the smile faces with Chicco smiley camera This is a camera designed for the renowned Chicco brand targeting children. […]

What is Product Design?

What is Product Design?

ByJustin TsuiApr 17, 20133 min read

  A forgotten design discipline Product design also called Industrial Design is a board type of design discipline which creates […]