Product & Brand Innovation Better, Faster and Cost Effectively!
A selection of work by interdisciplinary business designer and innovation consultant Justin Tsui.
Justin Tsui specialised in connecting seemingly unrelated dots to uncover insights in business challenges and customer needs, then translate them into wonderful ideas with exceptional storytelling, business strategy, and product & brand creative skills.
With a focus on consumer-driven innovation in consumer products (Electronics, Retail, CPG & FMCG), Justin Tsui is a global top performer in both academic and commercial world with a profound passion in driving interdisciplinary innovation to deliver business results and improve the quality of everyday life.
Justin’s motto is to Make life Beautiful, Enjoyable and Meaningful !
Recent Posts
Innovation Design Story – The Sony Walkman, 1979
Sony launched it as the Soundabout. Britain got the Stowaway, Australia the Freestyle. None of those names survived.
Innovation Design Story – The Mini, 1959
Ten feet of car that reorganised how the industry thought about space. One object, examined through the decisions that made it, and the ones that near
Solopreneurship Innovation Research – OPC, Solo Founder, Successful Cases
Solo businesses are multiplying in most regions this year. Developed Europe is the exception. 534,947 US applications in September, 84.2m Chinese individual businesses past their third year, 180,321 Brazilian MEIs…
Innovation Consumer Technology – Apple iPhone Duo, a cute robot duck, and flying Tesla car
Apple’s first foldable, the iPhone Duo, went on sale on 23 October at $1,999. Within hours, owners were posting screens cracked along the hinge, and reviewers described it as one…
