Product & Brand Innovation Better, Faster and Cost Effectively!
A selection of work by interdisciplinary business designer and innovation consultant Justin Tsui.
Justin Tsui specialised in connecting seemingly unrelated dots to uncover insights in business challenges and customer needs, then translate them into wonderful ideas with exceptional storytelling, business strategy, and product & brand creative skills.
With a focus on consumer-driven innovation in consumer products (Electronics, Retail, CPG & FMCG), Justin Tsui is a global top performer in both academic and commercial world with a profound passion in driving interdisciplinary innovation to deliver business results and improve the quality of everyday life.
Justin’s motto is to Make life Beautiful, Enjoyable and Meaningful !
Recent Posts
The Future of Athletic Innovation: Nike’s Cooling Boots
Innovation in athletic gear has always been a game of pushing boundaries and setting new standards. Nike, a brand synonymous with groundbreaking advancements, has once again raised the bar with its latest innovation: cooling boots designed specifically for Olympic athletes. These cutting-edge boots are not just another addition to Nike’s impressive lineup; they are poised to revolutionize how athletes recover and perform. The primary function of the cooling boots is…
Innovation Trend Analysis: Uncovering the Future Growth
Innovation trend analysis at the macro level involves collecting and analysing data on various factors that impact business growth strategy. We consolidated 40+ useful resources to help uncovering the future…
What is iSWAT? – Strategist, Wizard, Activator, Technologist as Fantastic 4
What is iSWAT? Special Weapon And Tactic team is an elite law enforcement unit trained to resolve challenging & high-risk situations. In business context, innovation SWAT (iSWAT) are highly capable…
Desirability Feasibility Viability (DFV) growth and success
The Desirability, Feasibility, Viability (DFV) framework is a product development and innovation framework that evaluates potential business ideas, or innovation concepts based on three key dimensions: desirability, feasibility, and viability.…
