Portfolio

Product & Brand Innovation Better, Faster and Cost Effectively!

A selection of work by interdisciplinary business designer and innovation consultant Justin Tsui.

Justin Tsui specialised in connecting seemingly unrelated dots to uncover insights in business challenges and customer needs, then translate them into wonderful ideas with exceptional storytelling, business strategy, and product & brand creative skills.

With a focus on consumer-driven innovation in consumer products (Electronics, Retail, CPG & FMCG), Justin Tsui is a global top performer in both academic and commercial world with a profound passion in driving interdisciplinary innovation to deliver business results and improve the quality of everyday life.

Justin’s motto is to Make life Beautiful, Enjoyable and Meaningful !

Recent Posts

DeepSeek rewrote my mini game from the 90s

DeepSeek rewrote my mini game from the 90s

ByJustin TsuiFeb 9, 20256 min read

A Forgotten Secret A secret very few people know, I was once a programmer! I spent 2 years learning GW […]

24 Puzzle Game

24 Puzzle Game

ByJustin TsuiFeb 2, 20251 min read

Link to blog DeekSeek rewrite my Mini Game How to WIN: Arrange the number from 1 to 24 in sequence […]

Creativity as powerful tool to create soul

Creativity as powerful tool to create soul

ByJustin TsuiNov 3, 20241 min read

Creativity is powerful tool in the world of innovation, not only in solving complex technical challenges, but also in telling […]

The Future of Athletic Innovation: Nike’s Cooling Boots

The Future of Athletic Innovation: Nike’s Cooling Boots

ByJustin TsuiJul 6, 20242 min read

Innovation in athletic gear has always been a game of pushing boundaries and setting new standards. Nike, a brand synonymous […]