Portfolio

Product & Brand Innovation Better, Faster and Cost Effectively!

A selection of work by interdisciplinary business designer and innovation consultant Justin Tsui.

Justin Tsui specialised in connecting seemingly unrelated dots to uncover insights in business challenges and customer needs, then translate them into wonderful ideas with exceptional storytelling, business strategy, and product & brand creative skills.

With a focus on consumer-driven innovation in consumer products (Electronics, Retail, CPG & FMCG), Justin Tsui is a global top performer in both academic and commercial world with a profound passion in driving interdisciplinary innovation to deliver business results and improve the quality of everyday life.

Justin’s motto is to Make life Beautiful, Enjoyable and Meaningful !

Recent Posts

Generative AI is my Co-design assistant

Generative AI is my Co-design assistant

ByJustin TsuiJan 1, 20242 min read

Generative AI make it Easier Designing my Christmas and New Year greeting cards for my friends and family is my yearly ritual. With Generative AI, these task gets a little more fun to experiment with different design styles with Generative AI tools as assistant. Reality takes effort Though I wish it were as simple as typing a few prompts in Midjourney or Stable Diffusion to get a perfect design. The…

Generative AI animal spirits collection

Generative AI animal spirits collection

ByJustin TsuiJul 17, 20231 min read

Generative AI is such a powerful tool to help get inspirations and experiment ideas. It can help to 10x your productivity if use it right. However, like any other tools,…

My little fantasy world

My little fantasy world

ByJustin TsuiJul 17, 20231 min read

Things changes, come and go. Tree grows, stretching branches. The sky is high, no limit. Sea is so deep, yet to explore. Open your mind, keep dreaming. Close your eyes,…

How to leverage AI for product innovation

How to leverage AI for product innovation

ByJustin TsuiJun 13, 20236 min read

AI Tools for Innovation Human intuition has driven our industry for a long time, however the truth is we now live in a world where data rules and artificial intelligence…