Product & Brand Innovation Better, Faster and Cost Effectively!
A selection of work by interdisciplinary business designer and innovation consultant Justin Tsui.
Justin Tsui specialised in connecting seemingly unrelated dots to uncover insights in business challenges and customer needs, then translate them into wonderful ideas with exceptional storytelling, business strategy, and product & brand creative skills.
With a focus on consumer-driven innovation in consumer products (Electronics, Retail, CPG & FMCG), Justin Tsui is a global top performer in both academic and commercial world with a profound passion in driving interdisciplinary innovation to deliver business results and improve the quality of everyday life.
Justin’s motto is to Make life Beautiful, Enjoyable and Meaningful !
Recent Posts
Fashion Digo – Character Design
Character Design for fabric production. Fashion Digo is a character design specific design for soft fabric material production. Its seam […]
CuteDevil – character design
Character Design in 3D CuteDevil is a naive baby devil with an angel DNA who trying to learn to be a […]
Beebi Family – Character design for dog lovers
Character Design for Dog lovers Inspired by the famous Chinese story – “10 brothers”, Beebi Family are 10 brother and […]
VTech Project REVI – Product Identity strategy
design strategy and product identity building This project seeks to reinvestigate the Vtech product line strategy and to develop ownable […]