About Justin Tsui


Hong Kong Strategic Creative Director - Multidisciplinary Designer - Justin Tsui

Product & Brand Innovation Strategist (Multidisciplinary Design + Marketing + Digital Strategy)

“To innovate Faster, Better, and cost-effectively!”

Justin Tsui is an innovation specialized Marketer best at connecting dots to discover insights in business challenges and customer needs, then translate them into practical ideas with integrated business strategy, 360 sales & marketing initiatives, and execution plan & measurements.

With a focus on consumer-driven innovation in consumer products and consumer packaged goods (CPG & FMCG), Justin Tsui is a global top performer and achiever in both academic and commercial world with a profound passion in driving holistic innovation to deliver business results and improve the quality of everyday life.

“Real innovation is grounded upon a deep understanding of people and your authentic love for them, so you always want to find better solutions to help improve their living, happiness, and meaning. Innovation comes in different forms like great designs of product & brand, user experience, space & environment, the way we operate in business and live our life, the value and morality we communicate, the business models and how the organization and society system works etc.”

Justin continues, “Innovation is not just about having a great vision or idea, but more importantly how to execute and realize them considering various limitations and challenges. There are many people who can talk, and there are many people who can do, but very few who can do both with top quality and real passion, and I want to set that benchmark and promote the importance of multidisciplinary innovation thinking and doing, for better, faster and cost-effective innovation solutions.”


Justin Tsui enjoys both business strategic planning and creative works, and always operate with highest work ethics and respect for people. Justin aspires to be a Global Innovation & Strategic Business Leader that serves people’s life with meaningful & enjoyable product/service.

Graduate from Hong Kong Polytechnic University- School of Design in 1997, and later awarded British Chevening Scholarship to study in London’s Central Saint Martin’s College of Arts and Design with a Distinction Postgraduate Degree.  Justin speaks and writes fluent English, Putonghua (Chinese) and Cantonese, Justin work and thrives in top-notch multinational companies with global business footprints across Europe, US, South East Asia, China, Hong Kong & Taiwan.

20 years experience in product development, brand strategy, retail & digital marketing, and worked with best-in-class brands like P&G, Tide, AT&T, VTech, TCC7-ElevenSanrio & Mary Kay etc. Justin Tsui specialized in driving holistic innovation in new product, brand and business development with proven success.

While deeply rooted in his strategic creative background, Justin has a great interest in Philosophy, psychology, social-cultural trends, fashiontechnology, digital & analytics etc. This T-shape knowledge provided a very solid and diverse intellectual base that enable Justin to address complex creative & business challenges with 360-degree perspectives.