br_3ariel-3-spicemum-g br_3ariel-3-spicemum-f br_3ariel-3-spicemum-e br_3ariel-3-spicemum-d br_3ariel-3-spicemum-c brand restage customer boards


As a part of the Ariel total brand restage, project team revisit and refined the brand story and tonality to seek new growth opportunities.

Based on the theme of “Beautiful Science”, we explore the dreams of  potential Ariel consumers in forms of mood boards for group discussion and design inspirations.