As a part of the Ariel total brand restage, project team revisit and refined the brand story and tonality to seek new growth opportunities.
Based on the theme of “Beautiful Science”, we explore the dreams of potential Ariel consumers in forms of mood boards for group discussion and design inspirations.
- Digital transformation is about talent, not technology. - May 8, 2020
- Inner Space – Design for Mindfulness Public Spatial Concept - April 5, 2020
- Mettaobject – Brand Revamp Design - April 4, 2020