Portfolio

Product & Brand Innovation Better, Faster and Cost Effectively!

A selection of work by interdisciplinary business designer and innovation consultant Justin Tsui.

Justin Tsui specialised in connecting seemingly unrelated dots to uncover insights in business challenges and customer needs, then translate them into wonderful ideas with exceptional storytelling, business strategy, and product & brand creative skills.

With a focus on consumer-driven innovation in consumer products (Electronics, Retail, CPG & FMCG), Justin Tsui is a global top performer in both academic and commercial world with a profound passion in driving interdisciplinary innovation to deliver business results and improve the quality of everyday life.

Justin’s motto is to Make life Beautiful, Enjoyable and Meaningful !

Recent Posts

Ordinary bulb in unconventional colours

Ordinary bulb in unconventional colours

ByJustin TsuiNov 11, 20131 min read

Ordinary bulb in unconventional colours This is a good example of creative colour use that change the perception of a […]

Cat Face plate

Cat Face plate

ByJustin TsuiNov 11, 20131 min read

  Like my cat face Add a simple cat face graphic on a plain plate immediate bring the object to […]

Cutlery in Black

Cutlery in Black

ByJustin TsuiNov 11, 20131 min read

Cutlery Design Contemporary cutlery set in black anodized steel. Sexy curves with good balance on hand make it a pleasure […]

Rapid Innovation is not an option for any serious business

Rapid Innovation is not an option for any serious business

ByJustin TsuiNov 8, 20137 min read

Rapid Innovation is not an option I’m reading the article on the challenge of innovation in organizations, and it again […]