Portfolio

Product & Brand Innovation Better, Faster and Cost Effectively!

A selection of work by interdisciplinary business designer and innovation consultant Justin Tsui.

Justin Tsui specialised in connecting seemingly unrelated dots to uncover insights in business challenges and customer needs, then translate them into wonderful ideas with exceptional storytelling, business strategy, and product & brand creative skills.

With a focus on consumer-driven innovation in consumer products (Electronics, Retail, CPG & FMCG), Justin Tsui is a global top performer in both academic and commercial world with a profound passion in driving interdisciplinary innovation to deliver business results and improve the quality of everyday life.

Justin’s motto is to Make life Beautiful, Enjoyable and Meaningful !

Recent Posts

Deliberated Imperfection is new beauty

Deliberated Imperfection is new beauty

ByJustin TsuiNov 11, 20131 min read

  Deliberated Imperfection Gone are the old days people seek brand new products in perfect condition. There is a upcoming trends […]

Polar Bear Family decoration

Polar Bear Family decoration

ByJustin TsuiNov 11, 20131 min read

Polar Bear Decoration Inspired by this low cost and simple wooden polar bear decoration set. It features the simple power […]

Ordinary bulb in unconventional colours

Ordinary bulb in unconventional colours

ByJustin TsuiNov 11, 20131 min read

Ordinary bulb in unconventional colours This is a good example of creative colour use that change the perception of a […]

Cat Face plate

Cat Face plate

ByJustin TsuiNov 11, 20131 min read

  Like my cat face Add a simple cat face graphic on a plain plate immediate bring the object to […]