Portfolio

Product & Brand Innovation Better, Faster and Cost Effectively!

A selection of work by interdisciplinary business designer and innovation consultant Justin Tsui.

Justin Tsui specialised in connecting seemingly unrelated dots to uncover insights in business challenges and customer needs, then translate them into wonderful ideas with exceptional storytelling, business strategy, and product & brand creative skills.

With a focus on consumer-driven innovation in consumer products (Electronics, Retail, CPG & FMCG), Justin Tsui is a global top performer in both academic and commercial world with a profound passion in driving interdisciplinary innovation to deliver business results and improve the quality of everyday life.

Justin’s motto is to Make life Beautiful, Enjoyable and Meaningful !

Recent Posts

Liu Bo Lin – the invisible man

Liu Bo Lin – the invisible man

ByJustin TsuiJun 9, 20131 min read

The Invisible Man Chinese Artist Liu Bo Lin use his invisibility to raise public concerns on our daily subjects. Surround […]

Bang of Stools – Dreams, Tensions and Struggles.

Bang of Stools – Dreams, Tensions and Struggles.

ByJustin TsuiJun 9, 20131 min read

Dreams, Tensions and Struggles. Bang of old stools by Chinese artist Ai Weiwei. Question the root of belonging in this […]

Multi-functional Cutlery Set

Multi-functional Cutlery Set

ByJustin TsuiJun 1, 20131 min read

Multi-functional cutlery set This is a creative idea combining the western cutlery with the east chopstick. The inter-locked chopstick structure […]

Innovate to drive growth – Artefactx Newsletter June 2013

Innovate to drive growth – Artefactx Newsletter June 2013

ByJustin TsuiMay 26, 20131 min read

Innovate to drive growth Innovation is not merely to design beautiful product, services or packaging. True innovations create unique values […]