Portfolio

Product & Brand Innovation Better, Faster and Cost Effectively!

A selection of work by interdisciplinary business designer and innovation consultant Justin Tsui.

Justin Tsui specialised in connecting seemingly unrelated dots to uncover insights in business challenges and customer needs, then translate them into wonderful ideas with exceptional storytelling, business strategy, and product & brand creative skills.

With a focus on consumer-driven innovation in consumer products (Electronics, Retail, CPG & FMCG), Justin Tsui is a global top performer in both academic and commercial world with a profound passion in driving interdisciplinary innovation to deliver business results and improve the quality of everyday life.

Justin’s motto is to Make life Beautiful, Enjoyable and Meaningful !

Recent Posts

on demand marketing

The coming era of ‘on-demand’ marketing

ByJustin TsuiApr 30, 201321 min read

  With the rapid development of mobile technology and social media, companies must embrace the change and build digital management […]

motorcycle helmet design by BMW

motorcycle helmet design by BMW

ByJustin TsuiApr 22, 20131 min read

like the sleek design with sophisticated flow of curves. The half eyemask and leather padding seems very soild and protective. […]

A simple & clean poster by a CSM student

A simple & clean poster by a CSM student

ByJustin TsuiApr 22, 20131 min read

  This is a student entry to the New Talent Annual competition 2012 in New York. Designed by a student from London’s […]

Hello Kitty ceramic set designed for afternoon tea

Hello Kitty ceramic set designed for afternoon tea

ByJustin TsuiApr 20, 20131 min read

Hello Kitty ceramic set These 2 sets of Hello Kitty ceramic set are designed to provide practice function as well […]