Portfolio

Product & Brand Innovation Better, Faster and Cost Effectively!

A selection of work by interdisciplinary business designer and innovation consultant Justin Tsui.

Justin Tsui specialised in connecting seemingly unrelated dots to uncover insights in business challenges and customer needs, then translate them into wonderful ideas with exceptional storytelling, business strategy, and product & brand creative skills.

With a focus on consumer-driven innovation in consumer products (Electronics, Retail, CPG & FMCG), Justin Tsui is a global top performer in both academic and commercial world with a profound passion in driving interdisciplinary innovation to deliver business results and improve the quality of everyday life.

Justin’s motto is to Make life Beautiful, Enjoyable and Meaningful !

Recent Posts

reatil dynamic pricing

Retail Dynamic Pricing & Its Future

ByJustin TsuiMay 18, 20134 min read

Retail dynamic pricing & its future Price war is furious online, and the dynamic pricing strategy will add advantage to […]

Tide Brand Style Guide Book – from brand identity to holistic communication

Tide Brand Style Guide Book – from brand identity to holistic communication

ByJustin TsuiMay 17, 20131 min read

Brand Style Guide Book – from brand identity to holistic communication While there is a global guideline on the Tide brand […]

modern-craft movement

Modern-craft movement and up-coming trend

ByJustin TsuiMay 11, 20131 min read

                                        […]

HK original product design and branding

Original Product Design and Brands for Digital Era

ByJustin TsuiMay 6, 20132 min read

Original Product Design and Brands for Digital Era To meet the demanding consumers, companies are no longer competitive by just […]