Portfolio

Product & Brand Innovation Better, Faster and Cost Effectively!

A selection of work by interdisciplinary business designer and innovation consultant Justin Tsui.

Justin Tsui specialised in connecting seemingly unrelated dots to uncover insights in business challenges and customer needs, then translate them into wonderful ideas with exceptional storytelling, business strategy, and product & brand creative skills.

With a focus on consumer-driven innovation in consumer products (Electronics, Retail, CPG & FMCG), Justin Tsui is a global top performer in both academic and commercial world with a profound passion in driving interdisciplinary innovation to deliver business results and improve the quality of everyday life.

Justin’s motto is to Make life Beautiful, Enjoyable and Meaningful !

Recent Posts

Dragonfly public space pergola

Dragonfly public space pergola

ByJustin TsuiMar 17, 20131 min read

Dragonfly is a pergola design for public spaces. It modular structure are made of galvanized steel and translucent polycarbonate . There […]

Bent Chair

Bent Chair

ByJustin TsuiMar 17, 20131 min read

Bent Chair is consisted a simple bent plywood/aluminum top and a steel structure with coating. It is designed to be […]

Starbie – Character Design

Starbie – Character Design

ByJustin TsuiMar 17, 20131 min read

Starbie Character Design Starbie lives in stars with magical power. He visiting earth with a mission that must kept secret.  

Sunny Boy – Character Design

Sunny Boy – Character Design

ByJustin TsuiMar 17, 20131 min read

  Sunny Boy Character Design Sunny Boy is a flower prince who love nature and trying to save the forest […]