Portfolio

Product & Brand Innovation Better, Faster and Cost Effectively!

A selection of work by interdisciplinary business designer and innovation consultant Justin Tsui.

Justin Tsui specialised in connecting seemingly unrelated dots to uncover insights in business challenges and customer needs, then translate them into wonderful ideas with exceptional storytelling, business strategy, and product & brand creative skills.

With a focus on consumer-driven innovation in consumer products (Electronics, Retail, CPG & FMCG), Justin Tsui is a global top performer in both academic and commercial world with a profound passion in driving interdisciplinary innovation to deliver business results and improve the quality of everyday life.

Justin’s motto is to Make life Beautiful, Enjoyable and Meaningful !

Recent Posts

7-11 Snoopy Taiwan tour – retail marketing campaign

7-11 Snoopy Taiwan tour – retail marketing campaign

ByJustin TsuiMar 16, 20131 min read

Taiwan retail marketing campaign This collection is uniquely designed to represent the 36 most popular cities in Taiwan. With intensive […]

Elegant Cherry Pitter

Elegant Cherry Pitter

ByJustin TsuiMar 9, 20131 min read

  This is an elegant solution for pitting large quantity of Cherries. Now you can serve your cherry with elegance, […]

Google Glass – Interested and Concerned

Google Glass – Interested and Concerned

ByJustin TsuiMar 9, 20131 min read

http://www.youtube.com/watch?feature=player_detailpage&v=6BTCoT8ajbI Interested to get a hand on the Glass and see how it works in action. There are some serious […]

Nike debuts first-ever football cleat built using 3D printing technology

Nike debuts first-ever football cleat built using 3D printing technology

ByJustin TsuiMar 2, 20131 min read

I’m excited to see the 3D printing technology commercialized in big brands like Nike. This marks the start of a […]