Product & Brand Innovation Better, Faster and Cost Effectively!
A selection of work by interdisciplinary business designer and innovation consultant Justin Tsui.
Justin Tsui specialised in connecting seemingly unrelated dots to uncover insights in business challenges and customer needs, then translate them into wonderful ideas with exceptional storytelling, business strategy, and product & brand creative skills.
With a focus on consumer-driven innovation in consumer products (Electronics, Retail, CPG & FMCG), Justin Tsui is a global top performer in both academic and commercial world with a profound passion in driving interdisciplinary innovation to deliver business results and improve the quality of everyday life.
Justin’s motto is to Make life Beautiful, Enjoyable and Meaningful !
Recent Posts
Marc Jacob x CocaCola Light 2013
Continue with the trends of crossover, Marc Jacob put his hand on the most popular FMCG brand Coca Cola. It has been announced that marc jacobs is diet coke’s creative director for 2013. partnering with the world’s #1 selling diet soft drink on their campaign ‘sparkling together for 30 years’ – to celebrate their milestone anniversary -he has developed a series of limited edition cans and bottles, each one’s graphics influenced by the rise…
Building Something That Your Users Will Actually Want To Buy By Austin Gunter
The Desire Engine First, I’ve got to explain the 4 Steps of the Desire Engine.The Trigger,The Action,The Commitment,Variable Rewards.Then, I’ll go through a process of customer development you can use…
Give yourself a break
in wanting to create a space in which one can relax in the open air, sunbathe, while being protected from the sun’s harmful rays, spanish designer ramón esteve has conceived the ‘faz daybed’.…
porsche celebrates 50th anniversary of the 911
originally presented as the ‘porsche 901 classic’ at the 1963 frankfurt motor show – eventually renamed to the ‘911’, as french car maker peugeot objected to porsche using any three digit number where the middle…