The Innovation SWAT Playbook
25 Years in the Making
A complete multidisciplinary system for building the right thing, for the right people, at the right time. Forged in the trenches at VTech, P&G, Mary Kay, and HKSTP coaching 45+ tech startups.
International: USD $24.99 + shipping via Amazon | HK Only: HKD $199 + Free Shipping
The Problem
Most innovation books were written by people who’ve never built anything.
They give you theory. They give you 2×2 matrices. They don’t tell you what happens when a real customer says “no” – or when your team is burning out and your runway is shrinking.
What’s Inside
Three frameworks. One operating system.
Each framework solves a different part of the innovation puzzle. Together, they form a complete system.
The USER Operating System
The core engine. Uncover → Synthesise → Energise → Resonate – a repeatable process for turning uncertainty into validated products. Used by startups and corporate teams alike.
The FEES Compass
Stop competing on features. Map customer value across five dimensions: Functional, Experiential, Emotional, Social & Spiritual. The compass that assesses what your customer’s Willingness-To-Pay.
The iSWAT Team Map
Every venture needs four archetypes: Strategist, Wizard, Activator, Technologist. Diagnose your team’s gaps. Build balanced founding squads. Hire for what you’re missing.
The Book
Everything you need. Nothing you don’t.
Innovation SWAT
- Chapters
- 16 + 2 Bonus
- Word count
- ~80,000
- Format
- 6×9″ Paperback
- Pages
- 350+
- Templates
- 50+ Visuals & Templates
- Audience
- Founders, Product Leaders, Corporate Innovators, Coaches, SME Owners