With “Move in Style” theme, a collection of Kappa watch design for various consumers between 15 – 50 years old.
As an Italian famous sports brand targeting mass retail consumers, the designs try to strike a balance between sporty and casual style, so the watches are practical fashion accessories that go easily with consumer’s daily outfits.
Justin Tsui
Lean Innovation Director - Product & Brand Innovation at Artefactx Consultant
20+ year award-winning designer, marketer and Innovation strategist from startups to multinational companies like P&G, Mary Kay, 7-Eleven, VTech, AT&T, Tide etc. Span across FMCG, Consumer Goods, Electronics, Retail, Digital Marketing & Innovation consultation industries. Designed products and brands that touch over 2 billion consumers across Greater China, Asia Pacific, United States and Europe with 1 billion+ units sold.
Latest posts by Justin Tsui (see all)
- How to start an innovation project? - March 14, 2019
- How to develop Original Product & Brand with limited resource? - February 21, 2019
- The business value of design - November 1, 2018
