Nike+ FuelBand


Integrated Innovation from Nike+ FuelBand

I’m a practitioner of integrated innovation, and it is always to my delight to share exciting projects that brings true value & new experiences to enhance life; which also benefits the society and business development.

Innovation is Key to Business Success

Innovation is known as a key element to sustain business, social and economic development, and it often associate with scientific or technologic breakthroughs which require significant Research and Developments.

Integrated Innovation is about holistic collaborations

My idea of Integrated Innovation is more emphasis on holistic collaborations of multiple Micro Innovations from product design, to branding & marketing & sales strategy, that amplify the true consumer & social-economical potentials.

Nike+ FuelBand is a more typical case of technological integrated innovation, which leverage the latest technology in sports-tested accelerometer, Nike+ FuelBand tracks your running, walking, basketball, dancing and dozens of everyday activities. It tracks each step taken and calorie burned. It also tells the time of day.

Technology + Product Design + Brand + Marketing = SUCCESS

The FuelBand product is perfectly integrated anchored in Nike’s core business and brand position, it also integrated the idea of social gamification that brings the product and brand experience into another level. Not to mention that Nike nailed the marketing campaign with a great story to tell about “Life is a Sport. Make it Count.”

With integrated Innovation in Technology, Product Design, Branding, and Marketing Communication, FuelBand bring consumers a holistic and consistence brand experience that transform life and social behaviors. There is no surprise that FuelBand has a huge success since its launch!

Make Integrated Innovation a Common Practice

But how about those company with smaller budget in R&D and resources, are there cost effective way to do integrated innovations that help drive sustainable business growth? Artefactx’s mission is to help drive the practice of integrated innovation for every companies and even individuals, we believe integrated innovation could help companies to deliver faster and better business results with lesser resources and risk.