McKinsey research shows companies that understand the value of design outperform their competitors in Total Revenue and Shareholder Return.

Unfortunately many leadership still see design as a superficial and aesthetic touch on product and brand.

Professional design process is actually very strategic and analytical, that require thinking out of the box to connect dots surrounding the end users, to uncover new insights, make bold assumptions and test through prototypes, then continue to reiterate and improve customer experience.

I’m so fortunate that the customer-centric design thinking is naturally ingrained in my blood as a product designer, and it becomes our sixth sense to discover improvement opportunities in life and business.

Customers are becoming ever demanding and it is critical for all leaderships to embrace the true power of design in leadership team and invest more in user experience innovation!