McKinsey research shows companies that understand the value of design outperform their competitors in Total Revenue and Shareholder Return.

Unfortunately many leadership still see design as a superficial and aesthetic touch on product and brand.

Professional design process is actually very strategic and analytical, that require thinking out of the box to connect dots surrounding the end users, to uncover new insights, make bold assumptions and test through prototypes, then continue to reiterate and improve customer experience.

I’m so fortunate that the customer-centric design thinking is naturally ingrained in my blood as a product designer, and it becomes our sixth sense to discover improvement opportunities in life and business.

Customers are becoming ever demanding and it is critical for all leaderships to embrace the true power of design in leadership team and invest more in user experience innovation!

https://www.mckinsey.com/~/media/McKinsey/Business%20Functions/McKinsey%20Design/Our%20insights/The%20business%20value%20of%20design/The-business-value-of-design-vF.ashx

Justin Tsui
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Justin Tsui

Lean Innovation Director - Product & Brand Innovation at Artefactx Consultant
20+ year award-winning designer, marketer and Innovation strategist from startups to multinational companies like P&G, Mary Kay, 7-Eleven, VTech, AT&T, Tide etc. Span across FMCG, Consumer Goods, Electronics, Retail, Digital Marketing & Innovation consultation industries. Designed products and brands that touch over 2 billion consumers across Greater China, Asia Pacific, United States and Europe with 1 billion+ units sold.
Justin Tsui
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