cordless phone design helps to express youth attitudes
VMix is a cordless phone designed to attract the teenagers. The design styles are more fun and expressive to facilitate the teenagers’ search for self-expression.
Product features and details are enhanced with mobile phone design language that make VMix trendy and hot item among teenagers.
One design direction is to portrait a rugged look yet with some high tech material treatment to attract both teenagers and young adults.
This provides a border consumer base with bigger market size.
Justin Tsui
Lean Innovation Director - Product & Brand Innovation at Artefactx Consultant
20+ year award-winning designer, marketer and Innovation strategist from startups to multinational companies like P&G, Mary Kay, 7-Eleven, VTech, AT&T, Tide etc. Span across FMCG, Consumer Goods, Electronics, Retail, Digital Marketing & Innovation consultation industries. Designed products and brands that touch over 2 billion consumers across Greater China, Asia Pacific, United States and Europe with 1 billion+ units sold.
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