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design strategy and product identity building

This project seeks to reinvestigate the Vtech product line strategy and to develop ownable product language that help reinforce long term brand image.

The processes including competitor analysis, existing product portfolio analysis, competition product language research, and then to formulate design elements that are unique to Vtech brand.

The Challenge is to balance the consistence in design language yet remain enough flexibility for product line differentiation and expansion.

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Justin Tsui

Lean Innovation Director - Product & Brand Innovation at Artefactx Consultant
20+ year award-winning designer, marketer and Innovation strategist from startups to multinational companies like P&G, Mary Kay, 7-Eleven, VTech, AT&T, Tide etc. Span across FMCG, Consumer Goods, Electronics, Retail, Digital Marketing & Innovation consultation industries. Designed products and brands that touch over 2 billion consumers across Greater China, Asia Pacific, United States and Europe with 1 billion+ units sold.
Justin Tsui
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