design strategy and product identity building
This project seeks to reinvestigate the Vtech product line strategy and to develop ownable product language that help reinforce long term brand image.
The processes including competitor analysis, existing product portfolio analysis, competition product language research, and then to formulate design elements that are unique to Vtech brand.
The Challenge is to balance the consistence in design language yet remain enough flexibility for product line differentiation and expansion.
Justin Tsui
Lean Innovation Director - Product & Brand Innovation at Artefactx Consultant
20+ year award-winning designer, marketer and Innovation strategist from startups to multinational companies like P&G, Mary Kay, 7-Eleven, VTech, AT&T, Tide etc. Span across FMCG, Consumer Goods, Electronics, Retail, Digital Marketing & Innovation consultation industries. Designed products and brands that touch over 2 billion consumers across Greater China, Asia Pacific, United States and Europe with 1 billion+ units sold.
Latest posts by Justin Tsui (see all)
- How to start an innovation project? - March 14, 2019
- How to develop Original Product & Brand with limited resource? - February 21, 2019
- The business value of design - November 1, 2018
