7-11 Hello Kitty On Stage retail promotion

7-11 hello kitty on stage promotionbr_7kitty-stage-3 br_7kitty-stage-2

This is a retail promotion program designed for 7-11 Hong Kong. The successes of retail promotions rely on shopping frequency and increase in basket size, and these promotion programs are designed to do exactly that.

A collection of Hello Kitty dressed in cutie costumes are one of the very successful program driving retail sale growth and positive returns.

The creative team also responsible for the in-store display and POSM design, so to ensure the campaign ideas are holistically communicated to attract consumers.

Justin Tsui
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Justin Tsui

20+ year award-winning designer, marketer and Innovation strategist from startups to multinational companies like P&G, Mary Kay, 7-Eleven, VTech, AT&T, Tide etc. Span across FMCG, Consumer Goods, Electronics, Retail, Digital Marketing & Innovation consultation industries. Designed products and brands that touch over 2 billion consumers across Greater China, Asia Pacific, United States and Europe with 1 billion+ units sold.
Justin Tsui
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