7-11 Hello Kitty On Stage retail promotion

7-11 hello kitty on stage promotionbr_7kitty-stage-3 br_7kitty-stage-2

This is a retail promotion program designed for 7-11 Hong Kong. The successes of retail promotions rely on shopping frequency and increase in basket size, and these promotion programs are designed to do exactly that.

A collection of Hello Kitty dressed in cutie costumes are one of the very successful program driving retail sale growth and positive returns.

The creative team also responsible for the in-store display and POSM design, so to ensure the campaign ideas are holistically communicated to attract consumers.

Justin Tsui
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Justin Tsui

Top notch performer in both Academic and Commercial world with a profound passion in delivering holistic business innovation and improving humanity and quality of life.Multi-discipline Creative Strategist & Digital Marketer/Entrepreneur. 15+ year experiences across FMCG, consumer electronic, retail and digital industries with proven business success. Worked with renown companies and brands like Procter & Gamble, 7-Eleven, VTech, AT&T, Disney & Sanrio etc. Designed products and brands that touches over 2 billion consumers across Greater China, Asia Pacific, United States and Europe with 1 billion+ units sold.
Justin Tsui
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