This is a retail promotion program designed for 7-11 Hong Kong. The successes of retail promotions rely on shopping frequency and increase in basket size, and these promotion programs are designed to do exactly that.
A collection of Hello Kitty dressed in cutie costumes are one of the very successful program driving retail sale growth and positive returns.
The creative team also responsible for the in-store display and POSM design, so to ensure the campaign ideas are holistically communicated to attract consumers.
Justin Tsui
Lean Innovation Director - Product & Brand Innovation at Artefactx Consultant
20+ year award-winning designer, marketer and Innovation strategist from startups to multinational companies like P&G, Mary Kay, 7-Eleven, VTech, AT&T, Tide etc. Span across FMCG, Consumer Goods, Electronics, Retail, Digital Marketing & Innovation consultation industries. Designed products and brands that touch over 2 billion consumers across Greater China, Asia Pacific, United States and Europe with 1 billion+ units sold.
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