London Transportation Museum – interactive system and rebranding

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interactive system that transform museum experience

This project seek solutions to help LTM regain admission rate and sustain the business. The key challenge is to attract the non-geeks and family audience to visit the relatively dull museum settings.

The proposal was a bold attempt to re-conceptualize the total museum experience and branding into an interactive system and storytelling edutainment.

Based on the theme of space explore, the proposal consist of an interactive touring and information access system. There is also an interactive gaming device for children to safely and freely explore the knowledge, and at the same time to interact and engage with parents or teachers.

Justin Tsui
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Justin Tsui

Top notch performer in both Academic and Commercial world with a profound passion in delivering holistic business innovation and improving humanity and quality of life.Multi-discipline Creative Strategist & Digital Marketer/Entrepreneur. 15+ year experiences across FMCG, consumer electronic, retail and digital industries with proven business success. Worked with renown companies and brands like Procter & Gamble, 7-Eleven, VTech, AT&T, Disney & Sanrio etc. Designed products and brands that touches over 2 billion consumers across Greater China, Asia Pacific, United States and Europe with 1 billion+ units sold.
Justin Tsui
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