Portfolio

Product & Brand Innovation Better, Faster and Cost Effectively!

A selection of work by interdisciplinary business designer and innovation consultant Justin Tsui.

Justin Tsui specialised in connecting seemingly unrelated dots to uncover insights in business challenges and customer needs, then translate them into wonderful ideas with exceptional storytelling, business strategy, and product & brand creative skills.

With a focus on consumer-driven innovation in consumer products (Electronics, Retail, CPG & FMCG), Justin Tsui is a global top performer in both academic and commercial world with a profound passion in driving interdisciplinary innovation to deliver business results and improve the quality of everyday life.

Justin’s motto is to Make life Beautiful, Enjoyable and Meaningful !

Recent Posts

The Power of Multidisciplinary Innovation

The Power of Multidisciplinary Innovation

ByJustin TsuiJul 24, 20202 min read

I’m so proud of the PolyU International Design & Business Management (ID&BM) students. They have just delivered some very inspiring […]

Digital transformation is about talent, not technology.

Digital transformation is about talent, not technology.

ByJustin TsuiMay 8, 20201 min read

It is so true that digital transformation is about talent, not technology. To successfully transform a business, we need the […]

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Inner Space – Design for Mindfulness Public Spatial Concept

ByJustin TsuiApr 5, 20202 min read

Mindfulness Space Design If Mettaobject is to design a public space, it will be a sculptural park where everyone are invited […]

Mettaobject – Brand Revamp Design

Mettaobject – Brand Revamp Design

ByJustin TsuiApr 4, 20203 min read

Mettaobject’s mission is to inspire and to encourage mindful and creative lifestyle. The Mettaobject project was originated by Justin Tsui […]