Portfolio

Product & Brand Innovation Better, Faster and Cost Effectively!

A selection of work by interdisciplinary business designer and innovation consultant Justin Tsui.

Justin Tsui specialised in connecting seemingly unrelated dots to uncover insights in business challenges and customer needs, then translate them into wonderful ideas with exceptional storytelling, business strategy, and product & brand creative skills.

With a focus on consumer-driven innovation in consumer products (Electronics, Retail, CPG & FMCG), Justin Tsui is a global top performer in both academic and commercial world with a profound passion in driving interdisciplinary innovation to deliver business results and improve the quality of everyday life.

Justin’s motto is to Make life Beautiful, Enjoyable and Meaningful !

Recent Posts

how to start an innovation project

How to start an innovation project?

ByJustin TsuiMar 14, 20197 min read

What is Innovation? There are many definitions of innovation, I see innovation as creative ideas that generate new values for […]

How to develop Original Product & Brand with limited resource?

How to develop Original Product & Brand with limited resource?

ByJustin TsuiFeb 21, 20194 min read

developing original product & brand could be quite intimidating and costly, how to do so cost effectively with professional standard service in Hong Kong? Best service & value from consultant…

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The business value of design

ByJustin TsuiNov 1, 20181 min read

McKinsey research shows companies that understand the value of design outperform their competitors in Total Revenue and Shareholder Return. Unfortunately […]

how to develop Holistic Product Innovation in 6 steps

how to develop Holistic Product Innovation in 6 steps

ByJustin TsuiOct 24, 20167 min read

Every year, hundreds of millions of dollars are invested to bring new & exciting products to markets. However, almost 80% […]