Portfolio

Product & Brand Innovation Better, Faster and Cost Effectively!

A selection of work by interdisciplinary business designer and innovation consultant Justin Tsui.

Justin Tsui specialised in connecting seemingly unrelated dots to uncover insights in business challenges and customer needs, then translate them into wonderful ideas with exceptional storytelling, business strategy, and product & brand creative skills.

With a focus on consumer-driven innovation in consumer products (Electronics, Retail, CPG & FMCG), Justin Tsui is a global top performer in both academic and commercial world with a profound passion in driving interdisciplinary innovation to deliver business results and improve the quality of everyday life.

Justin’s motto is to Make life Beautiful, Enjoyable and Meaningful !

Recent Posts

leadership agility and innovation in digital era by Justin Tsui

Leadership agility and innovation in digital era

ByJustin TsuiApr 18, 20145 min read

Leadership Agility & Innovation in Digital Era In this digital era, being agile and keep innovating in your business is absolutely […]

Packaging Design Exploration for Skin Care Brand

Packaging Design Exploration for Skin Care Brand

ByJustin TsuiMar 20, 20141 min read

  Packaging design draft  for Skin Care Brand These are collection of early packaging tonality exploration for MeeTree skin care brand’s cleansing […]

eco theme park playground by Justin Tsui

JunkBoat – Eco Theme Park & playground design in Hong Kong

ByJustin TsuiMar 17, 20141 min read

  Eco Theme Park & playground design This Eco theme park and playground is located in Tuen Mun district’s mouse island in […]

London Transportation Museum – interactive system and rebranding

London Transportation Museum – interactive system and rebranding

ByJustin TsuiFeb 17, 20141 min read

  interactive system that transform museum experience This project seek solutions to help LTM regain admission rate and sustain the business. […]