Portfolio

Product & Brand Innovation Better, Faster and Cost Effectively!

A selection of work by interdisciplinary business designer and innovation consultant Justin Tsui.

Justin Tsui specialised in connecting seemingly unrelated dots to uncover insights in business challenges and customer needs, then translate them into wonderful ideas with exceptional storytelling, business strategy, and product & brand creative skills.

With a focus on consumer-driven innovation in consumer products (Electronics, Retail, CPG & FMCG), Justin Tsui is a global top performer in both academic and commercial world with a profound passion in driving interdisciplinary innovation to deliver business results and improve the quality of everyday life.

Justin’s motto is to Make life Beautiful, Enjoyable and Meaningful !

Recent Posts

3D printed Dress

3D printed Dress

ByJustin TsuiApr 12, 20131 min read

I’m amazed by this dress produced by 3D printers from Shapeways. Although it claims to include 300o joints that allow […]

Lego Augmented Reality Race

Lego Augmented Reality Race

ByJustin TsuiApr 12, 20131 min read

  AR is getting big, and it has a magical factor to drive viral shares of experience in video format, […]

China – a dreaming/dumping place for Architects around the world

China – a dreaming/dumping place for Architects around the world

ByJustin TsuiMar 24, 20131 min read

It is hard to believe when we realize that this interesting architecture is actually happening in China’s Dalian. It seems […]

Nivea’s new look by Yves Béhar and fuseproject

Nivea’s new look by Yves Béhar and fuseproject

ByJustin TsuiMar 24, 20134 min read

One of the re-branding and packaging design that catch our eyes recently is the NIVEA’s. We like the simple and […]