Portfolio

Product & Brand Innovation Better, Faster and Cost Effectively!

A selection of work by interdisciplinary business designer and innovation consultant Justin Tsui.

Justin Tsui specialised in connecting seemingly unrelated dots to uncover insights in business challenges and customer needs, then translate them into wonderful ideas with exceptional storytelling, business strategy, and product & brand creative skills.

With a focus on consumer-driven innovation in consumer products (Electronics, Retail, CPG & FMCG), Justin Tsui is a global top performer in both academic and commercial world with a profound passion in driving interdisciplinary innovation to deliver business results and improve the quality of everyday life.

Justin’s motto is to Make life Beautiful, Enjoyable and Meaningful !

Recent Posts

RubberStone – Design Against Crime backpack solution

RubberStone – Design Against Crime backpack solution

ByJustin TsuiMar 17, 20131 min read

stylish backpack to fight against crime Under the theme of “Design Against Crime” and sponsored by UK Design Council. Rubberstone […]

Angel Stories – bedtime toy & night light

Angel Stories – bedtime toy & night light

ByJustin TsuiMar 17, 20131 min read

bedtime toy story telling for your angels Angel Stories is a digital storyteller with night light feature for children’s bed […]

7-11 Tabo Olympic Game promotion

7-11 Sanrio Tabo olympic games promotion

ByJustin TsuiMar 17, 20131 min read

To celebrate the international sport event in China, 7-11 HK launched a magnetic cube program featuring 36 collectible Tabo in […]

MiniSkirt weight scale

MiniSkirt weight scale

ByJustin TsuiMar 17, 20131 min read

Weight scale is a common device in many homes, and they are far more important to some ladies especially if […]