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stylish backpack to fight against crime

Under the theme of “Design Against Crime” and sponsored by UK Design Council. Rubberstone is a backpack designed to keep your belongings safe from possible theft crimes in public spaces.

Rubberstone is selected to exhibit in London Design Museum and Milan Furniture Show, as well as in UK nation wide “Design Against Crime” campaign.

This project begins with user & personal items analysis, then formulate a hierarchy of item access and storage base on different use frequency and item values.

This project also evaluates the security risks of different activities in public spaces, which were translated into various preventive design features in Rubberstone.

Rubberstone is made of a combination of lightweight plastic structure plus fabric cushion and storage compartments.

Design also features simple graphic hints to educate and remind the security level of each compartment, and provide different level of access convenience.

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Justin Tsui

Lean Innovation Director - Product & Brand Innovation at Artefactx Consultant
20+ year award-winning designer, marketer and Innovation strategist from startups to multinational companies like P&G, Mary Kay, 7-Eleven, VTech, AT&T, Tide etc. Span across FMCG, Consumer Goods, Electronics, Retail, Digital Marketing & Innovation consultation industries. Designed products and brands that touch over 2 billion consumers across Greater China, Asia Pacific, United States and Europe with 1 billion+ units sold.
Justin Tsui
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