Product & Brand Innovation Better, Faster and Cost Effectively!
A selection of work by interdisciplinary business designer and innovation consultant Justin Tsui.
Justin Tsui specialised in connecting seemingly unrelated dots to uncover insights in business challenges and customer needs, then translate them into wonderful ideas with exceptional storytelling, business strategy, and product & brand creative skills.
With a focus on consumer-driven innovation in consumer products (Electronics, Retail, CPG & FMCG), Justin Tsui is a global top performer in both academic and commercial world with a profound passion in driving interdisciplinary innovation to deliver business results and improve the quality of everyday life.
Justin’s motto is to Make life Beautiful, Enjoyable and Meaningful !
Recent Posts
7-11 Sanrio Tabo olympic games promotion
To celebrate the international sport event in China, 7-11 HK launched a magnetic cube program featuring 36 collectible Tabo in […]
MiniSkirt weight scale
Weight scale is a common device in many homes, and they are far more important to some ladies especially if […]
7-11 Hello Kitty On Stage retail promotion
This is a retail promotion program designed for 7-11 Hong Kong. The successes of retail promotions rely on shopping frequency […]
Shell Snoopy World Cup promotion
This program contains a collection of Snoopy magnets in celebrations of world cup promotion 2006 in Shell Thailand. Design leverage […]