Product & Brand Innovation Better, Faster and Cost Effectively!
A selection of work by interdisciplinary business designer and innovation consultant Justin Tsui.
Justin Tsui specialised in connecting seemingly unrelated dots to uncover insights in business challenges and customer needs, then translate them into wonderful ideas with exceptional storytelling, business strategy, and product & brand creative skills.
With a focus on consumer-driven innovation in consumer products (Electronics, Retail, CPG & FMCG), Justin Tsui is a global top performer in both academic and commercial world with a profound passion in driving interdisciplinary innovation to deliver business results and improve the quality of everyday life.
Justin’s motto is to Make life Beautiful, Enjoyable and Meaningful !
Recent Posts
FirePlace home entertainment concept
multimedia center that transform home entertainment FirePlace is a conceptual multimedia home entertainment system designed back in 1997. FirePlace is […]
Ariel Dream Workshop – Brand Restage
As a part of the Ariel total brand restage, project team revisit and refined the brand story and tonality […]
Ariel Brand Revamp & packaging design
Brand Revamp & Packaging Design Strategy Ariel is another billion-dollar brand from P&G positioned as premium and technology driven brand. […]
Tide Brand Re-stage Project – Disruptive New Product Launch
Lavender – Disruptive New Product Launch Tide is billion dollar brand with leadership business across the world. In China, however […]