Lavender – Disruptive New Product Launch
Tide is billion dollar brand with leadership business across the world. In China, however it faces big challenges in sustaining growth among strong local and international competitions.
While balancing the global brand equity, the project team successfully launched disruptive new product – lavender extensions across 3 product forms.
Together with a series of total brand restage and marketing strategy, Tide started to turn the business around with new growth.
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