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Paddington Bear retail marketing campaign

Paddington Bear has a brand story related to travels, and this retail marketing program leverage the theme and developed a collection of costumes each represent a fashionable look.

Apart from in-store POSM design delivered by TCC, the client had worked with advertising agency to promote the program in popular MTR stations, and invite cross-over costume design with local artist etc, also helped to boost the program awareness and marketing result.

Design by TCC creative team and client’s agency