holistic innovation houseware project by Justin Tsui

Canvaz Crystal Totem 2014-03 holistic innovation houseware project by Justin TsuiCanvaz Crystal Totem 2014-04

Holistic Innovation Design – Canvaz Crystal Totem houseware collection

In this holistic innovation design project, I try to practice the idea of parallel value creation processes.

This holistic innovation project includes the creation of the Brand positioning, identity design, product design, marketing material and exhibition design, as well the website and all brand communication copywriting.

Using the holistic innovation approach, I was able to condense the whole development process into 4 months with very very limited resources.

In a traditional business setting, these processes will take at least 9 – 18 months with a team of 4-5 different designers and marketers if to happen, and holistic innovation approach would save 80% of the normal development investment in time and staffs.

This project only demonstrate the beginning of holistic innovation approach that I proposed, and there will be continuous adjustment across the product development, brand and marketing process while Canvaz business continue to develop.



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Justin Tsui

Lean Innovation Director - Product & Brand Innovation at Artefactx Consultant
20+ year award-winning designer, marketer and Innovation strategist from startups to multinational companies like P&G, Mary Kay, 7-Eleven, VTech, AT&T, Tide etc. Span across FMCG, Consumer Goods, Electronics, Retail, Digital Marketing & Innovation consultation industries. Designed products and brands that touch over 2 billion consumers across Greater China, Asia Pacific, United States and Europe with 1 billion+ units sold.
Justin Tsui
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