Product & Brand Innovation Better, Faster and Cost Effectively!
A selection of work by interdisciplinary business designer and innovation consultant Justin Tsui.
Justin Tsui specialised in connecting seemingly unrelated dots to uncover insights in business challenges and customer needs, then translate them into wonderful ideas with exceptional storytelling, business strategy, and product & brand creative skills.
With a focus on consumer-driven innovation in consumer products (Electronics, Retail, CPG & FMCG), Justin Tsui is a global top performer in both academic and commercial world with a profound passion in driving interdisciplinary innovation to deliver business results and improve the quality of everyday life.
Justin’s motto is to Make life Beautiful, Enjoyable and Meaningful !
Recent Posts
Kappa Move in Style Watch Design Collection
With “Move in Style” theme, a collection of Kappa watch design for various consumers between 15 – 50 years old. […]
Metaobject – postmodern virtue of living – design for mindfulness
This is a conceptual project covers the subjects of philosophy, design methodology and a business proposal. The idea is to […]
VMix cordless phone for trendy youth
cordless phone design helps to express youth attitudes VMix is a cordless phone designed to attract the teenagers. The design […]
7-11 Paddington Bear travel diary retail marketing promotion
Paddington Bear retail marketing campaign Paddington Bear has a brand story related to travels, and this retail marketing program […]