Product & Brand Innovation Better, Faster and Cost Effectively!
A selection of work by interdisciplinary business designer and innovation consultant Justin Tsui.
Justin Tsui specialised in connecting seemingly unrelated dots to uncover insights in business challenges and customer needs, then translate them into wonderful ideas with exceptional storytelling, business strategy, and product & brand creative skills.
With a focus on consumer-driven innovation in consumer products (Electronics, Retail, CPG & FMCG), Justin Tsui is a global top performer in both academic and commercial world with a profound passion in driving interdisciplinary innovation to deliver business results and improve the quality of everyday life.
Justin’s motto is to Make life Beautiful, Enjoyable and Meaningful !
Recent Posts
Maruko Chan Stationery Set for retail promotion campaign
Original Hand Sketches by Justin Tsui Maruko Chan Stationery Set Design Maruko Chan Stationery Set was designed for retail marketing campaign […]
Reinventing the Wheel
This is a innovative twist to the traditional wheel, a real “re-inventing the wheel” exercise. Although it is far from […]
Marc Jacob x CocaCola Light 2013
Continue with the trends of crossover, Marc Jacob put his hand on the most popular FMCG brand Coca Cola. It […]
Building Something That Your Users Will Actually Want To Buy By Austin Gunter
The Desire Engine First, I’ve got to explain the 4 Steps of the Desire Engine.The Trigger,The Action,The Commitment,Variable Rewards.Then, I’ll […]