Portfolio

Product & Brand Innovation Better, Faster and Cost Effectively!

A selection of work by interdisciplinary business designer and innovation consultant Justin Tsui.

Justin Tsui specialised in connecting seemingly unrelated dots to uncover insights in business challenges and customer needs, then translate them into wonderful ideas with exceptional storytelling, business strategy, and product & brand creative skills.

With a focus on consumer-driven innovation in consumer products (Electronics, Retail, CPG & FMCG), Justin Tsui is a global top performer in both academic and commercial world with a profound passion in driving interdisciplinary innovation to deliver business results and improve the quality of everyday life.

Justin’s motto is to Make life Beautiful, Enjoyable and Meaningful !

Recent Posts

Mettaobject – Invisible Diary mindfulness practice for self awareness & reflection

Mettaobject – Invisible Diary mindfulness practice for self awareness & reflection

ByJustin TsuiFeb 17, 20131 min read

Mettaobject – Invisible Diary – a mindfulness practice Self-understanding is a process of talking to true self. Invisible diary is a modern confession device that let you reflect on your true thoughts without leaving a trace. Installed with a sensor, Invisible Diary will glow to invite your conversation to self within a set time interval (e.g. every day 8-11pm). Simply pick up the brush and dip a touch or water…

pocket steriliser packaging on chain

CleanChain pocket steriliser

ByJustin TsuiFeb 17, 20131 min read

With a raise in health concerns, especially for those who live with kids, keeping your hands hygiene is an important protection against germ spread. CleanChain is a pocket steriliser with…