AR is getting big, and it has a magical factor to drive viral shares of experience in video format, with the help of video social platform like YouTube etc…

Lego brings the AR experience to kids at Lego World 2013 in Copenhagen. Teamed up with Intel and Make&See, the game invite kids to race with virtual Lego Man in a head to head sprint. The performance was augmented on big screens around the racing track, and a copy will be send to player’s email allowing the kids to watch and re-watch, and perhaps viral share among friends and parents.